Commercial / collaborative animation project
TOTOトイレ川柳20回記念「1（ワン）ロールシアター」
This project was created for TOTO to celebrate the 20th anniversary of its toilet paper senryu campaign. The animation was produced on a single 110 meter roll of toilet paper, turning an everyday material into the surface and structure of the film itself.
I contributed to part of the sakuga process, helping animate sections of the piece and supporting the flow of the final work. The page is centered on the finished film and the unusual production approach that shaped it.
Project overview
Film and production approach
An animation built directly on the object it celebrates: a single long roll of toilet paper.
The finished commercial uses the continuous length of the paper roll as both a drawing surface and a structural constraint. That unusual format gives the piece its rhythm, scale, and sense of motion, while also making the material itself central to the viewing experience.
Because the work was collaborative, my contribution focused on sakuga animation for portions of the film, helping shape individual animated passages and support the pacing of the completed commercial.
Making process
How the project came to be
This behind-the-scenes video shows the making process and the collaborative setup behind the finished piece.